AI replies built from your answers, not the internet's
Most AI chat tools are confident about everything, including your prices. Occasely's AI is built the other way round. It answers DMs only from the knowledge base you write, twelve plain categories like pricing, delivery, opening hours and returns, plus the brand profile Occasely already uses to write your posts. A reply that mentions a price or a link you didn't give it is refused before it's sent. A complaint, a refund request or an angry message never reaches the AI at all; it reaches you. And whenever the AI isn't sure, the customer gets your handoff message and the thread waits in the inbox.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Businesses that get the same twenty questions and want them answered properly at 2am, in the language the customer used.
Owners who'd rather write ten good answers once than type them every day.
Anyone who tried a chatbot, watched it invent a delivery date, and turned it off.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Write what the AI is allowed to know
The knowledge base is a short list, not a wiki: About the business, Products, Services, Pricing, FAQ, Delivery, Returns, Policies, Locations, Opening hours, Contact and Links. Your brand profile is already in there. You can prepare it on the Free plan.
- Engage02
Turn on “Answer common questions with AI”
One template, one switch per Instagram account. Every DM that doesn't match a keyword automation gets an AI reply, in the customer's language and register. You can add up to 500 characters of your own instructions about tone or what to steer toward.
- Capture03
Unsure? It hands off, with a message you wrote
Low confidence, a question the knowledge base doesn't cover, or a reply that failed the price-and-link check: the person gets “Let me connect you with the team, someone will reply here shortly” (or your version), the thread is marked for a human, and you're notified.
- Convert04
You see every answer, and every escalation
The inbox marks which messages the AI sent, and the conversation shows why it handed off when it did. Fix a gap by adding one knowledge entry; the next customer gets the right answer.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
“Do you deliver to Jaipur?” → from your Delivery entry
Yes! Jaipur orders arrive in 2–3 working days, and delivery is free above ₹999. Want me to send the catalog?
Everything in that reply came from two lines you wrote under Delivery. If Jaipur weren't covered, the AI would say it can't confirm and hand over rather than guess.
“How much is the linen kurta?” → only if Pricing says
The linen kurta is ₹2,450, and there's 10% off on two or more this week. Shall I send the link?
If your Pricing entry lists it, the AI quotes it. If it doesn't, any price the model invents is caught by the validation layer, the reply is discarded, and the person gets your handoff message instead.
“I want a refund, this is the worst service” → not the AI's job
Thanks for your message! Someone from the team will get back to you here shortly.
Refund, return, complaint, damaged, missing, and their Hinglish equivalents are pre-screened before any model is asked. You get a notification and the message waits in the inbox; the AI stays out of it.
“Sunday ko open ho?” → in Hinglish, from Opening hours
Haan, Sunday 11am–6pm open hain 🙂 Baaki din 10am–8pm. Aa jao!
The AI matches the customer's script and register. Hinglish in, Hinglish out, with the hours you wrote.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
What does the AI know about my business?
Exactly what you've told Occasely: the knowledge base entries you write (business, products, services, pricing, FAQ, delivery, returns, policies, locations, hours, contact, links) and your brand profile, which it already reads to write your posts. Nothing is pulled from the web, and the whole set is capped at a shop's FAQ, not a manual.
Will it ever make up a price or a link?
It's built so that it can't ship one. Every reply is checked before sending: a price or a URL that doesn't appear in your knowledge base fails the check, the reply is discarded, and the customer gets your handoff message instead. That's a hard rule in the code, not a line in a prompt.
What happens with complaints and refund requests?
They're pre-screened before the AI is asked. Messages about refunds, returns, cancellations, damaged or missing orders, and anything abusive skip the AI entirely: the person gets your handoff message, the conversation is marked for a human, and you're notified.
Which languages does it reply in?
The customer's. It matches their script and register, so a Hindi message gets Hindi, a Hinglish one gets Hinglish, and an English one gets English. Your knowledge base can be written in whichever language you're comfortable in.
Can I control the tone, or what it says when it hands off?
Yes. The brand profile's tone carries over, the AI action takes up to 500 characters of your own instructions, and both the “not sure” fallback and the handoff message are editable per account. Switch the AI off for an account with one toggle.
What does it cost?
AI replies are on Growth ($19/mo) with 500 a month, and Pro ($39/mo) with 3,000 a month across three Instagram accounts. AI comment replies count against the same allowance. The Free plan can build the knowledge base, so it's live the day you upgrade. Every plan needs an Instagram Business or Creator account connected through Instagram's own login, never a password.
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