Occasely Engage
Turn Instagram comments into customers
Your posts already get the comments. Someone writes PRICE under a reel at 11pm, someone asks “do you deliver?” in your DMs, someone replies to a story with “is this still available?” Occasely Engage answers each of them right away, with the link, the code or the answer that person asked for, and keeps a list of who wanted what. You still write the posts. Now the replies happen while you run the shop.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Owners who answer Instagram between customers and know that a two-hour-old “price?” is usually a lost sale.
Businesses that already post in Occasely and want the comments under those posts to lead somewhere.
Anyone who has typed the same pricing link into a DM more than ten times this month.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Connect Instagram and pick a template
Sign in with your Instagram Business or Creator account and approve comments and messaging. Then choose what you want to happen: Send price, Send catalog, Send booking link, Capture email, or Answer common questions with AI. Each template is prefilled and stays editable.
- Publish02
Enter your link, put the word in your caption
Add the link the template asks for and switch it on. Write “Comment PRICE for the link” in the caption. If you schedule the post in Occasely, the composer offers the automation the moment the post is on the calendar; otherwise run it across every post or the ones you pick.
- Engage03
Every matching comment gets a private reply
PRICE, price?, “what's the price” all match. The person gets one private reply right away, and if you want, a public “Sent you a DM 💌” under their comment so everyone else sees it works. A DM with a keyword gets the same treatment, and story replies too.
- Capture04
Leads, clicks and questions land in one place
Ask for an email or phone number inside the DM and the answer is saved as a lead. On Growth and Pro every link is a tracked link, so each automation shows its clicks and each lead's timeline shows theirs. Questions the templates don't cover go to the AI, which answers only from your own knowledge base, and anything it isn't sure about waits for you in the inbox.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
Comment PRICE → pricing link
Hey Priya 👋 Thanks for asking! Here's our pricing: occasely.com/l/q7Kx2m
The template everybody starts with. The keyword list comes prefilled with price, pricing, cost and how much, so the reply fires however they phrase it. The link is tracked, so clicks show up against the reel.
DM “do you deliver to Pune?” → an answer from your delivery policy
Yes! We deliver across Pune in 2–3 working days, free over ₹999. Want me to send the catalog?
No keyword needed. The AI reads your knowledge base (delivery, hours, returns, pricing, locations) and your brand profile, answers in the language the customer wrote in, and hands over to you the moment it isn't sure.
Story reply → today's offer
Thanks for replying Arjun 🙌 Here's today's offer: occasely.com/l/s4Mn8p
Stories disappear in 24 hours; the replies don't have to. Anyone who types a reply under your story gets the offer link straight away, and the click is counted.
Comment CALL → phone number captured
Hey Meera 👋 What's the best number to reach you on?
The reply asks a question; the answer is saved to your leads list with the post it came from. You get a WhatsApp-ready number and a name, not a like.
Pick the page that sounds like you
The same product, explained for what you want it to do and for the business you run.
By use case
DM automation
Keyword replies, a fallback for everything else, and AI for the questions that aren't a keyword.
Read more →
Comment-to-DM
“Comment PRICE for the link.” They do, and the link is in their DMs before they've scrolled on.
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Comment automation
Public replies, private replies and an AI that knows a question from a complaint.
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Auto reply
An immediate, human-sounding answer to every DM, comment and story reply, at any hour.
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Lead generation
Ask for the email or number inside the DM, save it with the post it came from, export when you want.
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AI DM replies
An AI that answers from the facts you wrote, refuses to invent a price, and hands off when it isn't sure.
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AI comment replies
Questions and buying intent answered publicly under the comment; everything else recognised and left alone.
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Story automation
Anyone who replies to your story gets today's offer, a link or a question, before the story expires.
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By industry
Salons and spas
PRICE on the balayage reel sends the price list; BOOK sends the booking link; “do you do bridal?” gets an answer.
Read more →
Restaurants and cafés
MENU sends the menu, BOOK sends the reservation link, and “are you open today?” gets answered before the kitchen does.
Read more →
Coaches and consultants
GUIDE sends the lead magnet and captures the email; INFO captures who wants which programme.
Read more →
Creators
Comment LINK replaces link in bio, brand-deal clicks get counted, and “what camera?” answers itself.
Read more →
Ecommerce brands
SHOP on a product reel sends the product link, CATALOG sends the range, and the people who asked but didn't buy are in a list.
Read more →
Agencies
One owner login running up to three client Instagram accounts on Pro, with the posts written and scheduled in the same tool.
Read more →
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
Which Instagram accounts does this work with?
Instagram Business or Creator accounts, which Instagram calls professional accounts. A personal account can be switched to either in the Instagram app's settings in under a minute, for free. You connect with Instagram Login directly; no Facebook Page is needed.
Does Occasely need my Instagram password?
No. You sign in on Instagram's own screen, approve the permissions it lists (comments and messaging), and Instagram hands Occasely a token. That token is encrypted at rest and never shown to anyone, and you can disconnect the account from Occasely or from Instagram's settings at any time. Everything runs through the official Meta API.
Are there limits on what Instagram lets a business send?
Yes, and Occasely follows them rather than working around them. A comment earns exactly one private reply, and it has to go within 7 days of the comment. In a DM conversation, a business can reply for 24 hours after the customer's last message. And a business can never message someone who hasn't written to it first. When a rule blocks a send, Occasely tells you the reason in plain words instead of failing quietly.
What does the AI actually say to my customers?
Only what you've told it. It answers from your knowledge base, the entries you write for pricing, delivery, hours, returns and so on, plus the brand profile Occasely already uses to write your posts. A reply that contains a price or a link that isn't in your knowledge base is refused before it goes out. Complaints, refund requests and abusive messages are never handed to the AI at all: the person gets your handoff message and you get a notification.
What does it cost?
Engage is part of every Occasely plan. Free runs 2 live automations on one Instagram account, with 200 automated messages a month. Growth ($19/mo) adds AI replies, lead capture and tracked links, with 10 automations and 2,000 messages a month. Pro ($39/mo) runs three Instagram accounts, 50 automations and 10,000 messages a month, with unlimited leads.
Does it work with the posts Occasely schedules for me?
That's the point of keeping it in one product. Schedule an Instagram post and the composer offers a comment-to-DM automation for that exact post; a campaign page shows the automations attached to it. An automation can also run on every post you've ever published, or on up to 50 posts you pick.
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