From a reel to a booked chair
A salon's Instagram is a portfolio that people comment on with one word: “price?” Your hands are in someone's hair, the phone is on the trolley, and by the time you answer, the person who asked has booked somewhere closer to their scroll. Occasely answers for you. PRICE under the balayage reel sends the price list; BOOK sends your booking link; a story reply gets Saturday's open slots; and the AI answers “do you do bridal?” from the services you wrote down. You keep cutting. The chair fills.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Salon and spa owners whose reels get comments while they're mid-appointment.
Stylists who already use a booking page and want more people to reach it from Instagram.
Studios whose most common DMs are price, availability and “do you do…?”
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Connect Instagram, add Send price and Send booking link
Two templates, two links: your price list and your booking page. PRICE, pricing, cost and how much are already in the first; book, booking, appointment and slot in the second. Rewrite the replies to sound like your front desk.
- Publish02
Caption the transformation reel with the word
“Comment PRICE for the full list 💇♀️” under the before-and-after. Schedule it in Occasely and attach the automation to that post from the composer, or run it across every reel you've ever posted, old balayage included.
- Engage03
The private reply lands mid-blow-dry
Right away: “Hey Priya 👋 Thanks for asking! Here's our price list” with a tracked link. Add a public “Sent you a DM 💌” and the next commenter knows it works. One private reply per comment, within 7 days, as Instagram requires.
- Convert04
Bookings, and a list of people who nearly booked
Clicks on the booking link are counted, and each one shows on that person's timeline. Comment CALL captures a number for a consultation. With AI on, “do you do bridal packages?” gets an answer from your Services entry, and anything about a bad haircut comes straight to you.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
PRICE on the balayage reel → the price list
Hey Priya 👋 Thanks for asking! Here's our full price list: occasely.com/l/h4Ir2c — balayage starts at ₹4,500.
The one comment every salon reel gets, answered right away with a tracked link. Scope it to one reel and its click count tells you whether that reel is worth boosting.
BOOK → the booking link
Hey Sneha 👋 You can grab a slot here: occasely.com/l/b2Rk7n — Saturdays fill up fast!
Works with the booking page you already use. Occasely delivers the link and counts the click; the booking happens where it always did.
Story reply → this weekend's open slots
Thanks for replying Ritu 🙌 Here are the slots left this weekend: occasely.com/l/s4Mn8p
Post the “3 slots left Saturday” story; every typed reply gets the link. Emoji reactions don't trigger it.
“Do you do bridal packages?” → from your Services entry
We do! Bridal packages include trial, hair, makeup and draping, from ₹15,000. Want to book a trial?
AI DM replies answer from what you wrote under Services and Pricing, in the customer's language. Unsure, or a complaint about a colour job? It hands the thread to you.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
I use a booking app already. Does this replace it?
No, it feeds it. Occasely sends your existing booking link (any URL) as the private reply and counts the click. Bookings, calendars and payments stay where they are.
What if someone asks about a service or price the AI doesn't know?
It says it can't confirm and hands the conversation to you with your handoff message. It can only quote services and prices from your knowledge base; a price it wasn't given is refused before sending. Complaints about a service are never answered by the AI at all.
Does it work on my old reels?
Yes. Run an automation on every post, and a PRICE comment on a balayage reel from last year gets the same reply as one from today. Or scope it to specific reels, up to 50 per automation.
Do I need a business account?
An Instagram Business or Creator account, which most salons already have; a personal one switches over in the app's settings for free. You connect through Instagram's own login, never by giving Occasely a password.
What does it cost for one salon?
Free covers 2 live automations, say Send price and Send booking link with plain links, and 200 automated messages a month. Growth at $19/mo counts the clicks, captures phone numbers for consultations and turns on AI replies (500 a month). Pro at $39/mo runs three Instagram accounts, for a salon with more than one location.
Your next customer is scrolling right now
Paste your website, pick your next occasion, and have this week's posts written before your next customer walks in. Free plan, no card.