Comment MENU, see the menu, book the table
A restaurant's Instagram gets three questions a hundred ways: what's on the menu, can I book, are you open. They arrive during service, when nobody is looking at the phone, and each unanswered one is a table that went elsewhere. Occasely answers them the moment they land: MENU sends the menu link, BOOK sends your reservation link, a reply to the “today's special” story gets today's special, and the AI answers “are you open on Monday?” from the hours you wrote down. Diwali dinner, Sunday brunch, the new tasting menu: one automation on the post and the comments turn into covers.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Restaurants, cafés and cloud kitchens whose reels of the food get “menu?” and “where is this?” under every one.
Places that take reservations through a link and want it in the hands of everyone who asks.
Owners who run the floor at dinner and can't be the person answering DMs at 8pm.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Set up MENU and BOOK
Send website link with your menu URL, keywords menu, menu card, food; Send booking link with your reservation page, keywords book, table, reservation. Both replies are yours to word, with the person's first name.
- Publish02
Put the word under the food
“Comment MENU and it's in your inbox 🍜” on the reel of the biryani coming out of the dum. Schedule the festival dinner post in Occasely and attach the automation from the composer, or run it on every reel.
- Engage03
Menus and tables, during service
Each MENU comment gets one private reply with the tracked link; each BOOK comment gets the reservation link. A story of today's special with “reply for the price” answers every typed reply. Nobody on the floor touches the phone.
- Convert04
Know which dish filled the room
Clicks on the menu link are counted, so you know people are looking. Comment CALL captures a number for a large-party booking. With AI on, hours, location, delivery radius and “is it veg-friendly?” are answered from your knowledge base; a complaint about last night's order goes to you.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
MENU on a reel → the menu
Here you go Aarav: occasely.com/l/m3Nu4k — the Sunday brunch section is on page two 🥞
Menu, menu card and food all match. When the menu changes, change the link once; every old reel's automation follows.
BOOK → a table
Hey Zara 👋 Reserve a table here: occasely.com/l/t8Bl3e — Friday and Saturday go fast!
Whatever reservation system you use, the link lands in the DM right away and the click is counted and tied to the person who asked.
Story reply → today's special
Thanks Kabir 🙌 Today's special is the slow-cooked mutton, ₹650 — here's the menu: occasely.com/l/s4Mn8p
Post the special at noon; every typed reply gets the answer until the story is gone. Same automation covers tomorrow's special.
“Are you open on Monday?” → from your Opening hours
We're closed Mondays, but open Tuesday to Sunday, 12–3pm and 7–11pm. Want to book for Tuesday?
AI DM replies answer from your hours, location and delivery entries, in the language the customer used. A question the knowledge base doesn't cover gets your handoff message, not a guess.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
Can it take reservations?
It delivers your reservation link and counts who clicked it. The booking itself happens in whatever system you use today. For large parties, a CALL automation asks for a phone number and saves it as a lead so you can confirm by phone.
We're busiest exactly when DMs come in. Will customers know it's automated?
The replies are your words, with their first name, sent once (a cooldown stops repeats). Most restaurants write them the way the host would say them. If someone writes back with a question, the AI answers from your knowledge base, or you do from the inbox when service is over, within Instagram's 24-hour window.
What about a complaint about last night's order?
It never gets an automated answer. Messages and comments about a bad order, a refund, or anything angry are screened before the AI is involved; you get a notification, and the thread waits for a person. Public complaints under a reel are the ones you most want to see first, and you will.
Does this need a Facebook Page?
No. You connect an Instagram Business or Creator account through Instagram's own login and approve comments and messaging. Occasely never asks for your password and works only through the official Meta API.
What does it cost?
Free runs 2 live automations, say MENU and BOOK with plain links, with 200 automated messages a month on one account. Growth at $19/mo adds click counting, phone-number capture for big bookings and AI replies (500 a month). Pro at $39/mo runs three Instagram accounts, for a group with more than one outlet.
Your next customer is scrolling right now
Paste your website, pick your next occasion, and have this week's posts written before your next customer walks in. Free plan, no card.