Turn GUIDE comments into a list you own
A coach's Instagram problem isn't attention; it's that attention lives on a platform you don't own. The follower who comments “GUIDE” today can't be emailed tomorrow unless you asked. Occasely asks. The comment gets a private reply that requests an email, the email is saved as a lead with the post it came from, and the guide follows in the next message. INFO in a DM captures which programme someone wants. The AI answers “how much is the 12-week programme?” from the pricing you wrote. And the list, the one thing Instagram can't take away, grows with every post.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Coaches, consultants, trainers and course creators who need an email list, not a follower count.
Anyone offering a free guide, checklist, webinar or discovery call and delivering it by hand from the DMs.
Practitioners who get the same “what's included and how much?” question under every carousel.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Start with Capture email
The template listens for a keyword (change it to GUIDE, CHECKLIST, WEBINAR) and replies with a question: “What's the best email to send this to?” Add a Send link step after it so the guide is delivered the moment they answer.
- Publish02
Make the offer in the carousel
“Comment GUIDE and I'll send the 5-step plan to your inbox.” Schedule it in Occasely, attach the automation from the composer, and the campaign page shows how the post and the automation are doing together.
- Capture03
Email in, guide out, lead saved
The answer lands on the lead with the post and automation that captured it. A second question (“What are you working on right now?”) saves a custom field, so the list already tells you who wants what. Answers that come an hour later still count.
- Convert04
Export, nurture, book the call
Export leads as CSV into your email tool, filtered by automation or the last 30 days. CALL captures a number for a discovery call. With AI on, questions about price, format and dates are answered from your knowledge base, and anything unsure waits for you in the inbox.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
GUIDE → email captured, guide delivered
Hey Karan 👋 What's the best email to send the guide to?
They answer; the next message is “Perfect, here it is: occasely.com/l/g5Ui1d”. One carousel, one automation, and the list grows while the post travels.
DM INFO → email plus which programme
Happy to help Neha! What's your email so I can send the details over?
Then “And which programme are you interested in — the 6-week reset or 1:1 coaching?” Two saved fields, one lead, already segmented.
WEBINAR → registration link, click counted
Hey Dev 👋 Here's your seat for Thursday: occasely.com/l/w2Eb6n — see you there!
A tracked link, so you know how many of the people who commented actually registered.
“How much is the 12-week programme?” → from your Pricing
The 12-week programme is ₹24,000, or three payments of ₹8,500. It includes weekly calls and the workbook. Want me to send the details?
AI DM replies quote only prices you wrote under Pricing; anything else is refused before sending. “Can I get a refund?” never reaches the AI; it reaches you.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
Can it deliver the guide automatically?
Yes. A reply is a sequence: ask for the email, then send the link. The link can be a PDF on your site, a Notion page, a Drive link, anything with a URL. On Growth it's a tracked link, so you see who opened it.
How do I get the emails into my email tool?
Export the leads list as CSV, with the same filters as the page (source, automation, status, last 7 or 30 days), and import it. Each row carries the name, handle, email, source and the custom answers you asked for.
Is asking for an email inside a DM allowed?
Yes. The person commented or messaged you, which opens the conversation on Instagram's side, and the question is asked inside that conversation. Occasely stores what they typed to you, in your workspace, with no cookies or pixels involved.
Will the AI sell my programme?
It'll answer questions about it accurately: price, what's included, dates, format, from your knowledge base, in the customer's language. It won't invent a discount, a guarantee or a start date you didn't write down; a reply containing a price or link you didn't supply is discarded. Refund questions and complaints go to you.
What does it cost?
Lead capture questions in the DM are a Growth feature: $19/mo, with 1,000 leads stored, 10 automations, 2,000 automated messages and 500 AI replies a month. Free runs 2 automations with plain links, useful for a WEBINAR link while you decide. Pro at $39/mo stores unlimited leads and runs three Instagram accounts. You need an Instagram Business or Creator account, connected through Instagram's own login.
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