Stop saying “link in bio”. Say comment LINK
“Link in bio” asks a viewer to leave the reel, find your profile, open a page and pick the right one. Most don't. “Comment LINK” asks them to type four letters, and the link arrives in their DMs while the reel is still playing. Occasely does that on every reel you've ever posted, counts the clicks on each link, so an automation scoped to a brand's reel shows exactly what that reel did, hands out your discount code on demand, and answers “what camera do you use?” from an FAQ you wrote once. You make the content. The links, codes and answers take care of themselves.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
Creators doing brand deals who need to prove clicks, not just views.
Anyone whose comments are 30% “link?” and whose bio has six links nobody finds.
Creators tired of answering the same gear, editing-app and “where's that from?” questions.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
Set up LINK, and a code
Send website link with the product or affiliate URL for the reel; keywords link, website, site. Send discount code with the brand's code; keywords code, discount, offer. Each reply is your words, with the person's first name.
- Publish02
Scope the automation to the reel
Attach LINK to that one sponsored reel (or up to 50 posts) so the right link goes with the right video. Schedule the reel in Occasely and the composer offers the automation the moment it's on the calendar.
- Engage03
Four letters, one DM, still watching
Every LINK comment gets one private reply with a tracked link, and optionally a public “Sent it 💌” that tells the next viewer it works. More comments for the algorithm, a link in the hand of everyone who wanted it.
- Convert04
Show the brand the clicks
Clicks are counted per automation and per person, not just totalled; scope the automation to the brand's reel, and “this reel produced 412 clicks and 38 code requests” is a sentence you can put in a deck. Comment ME on a launch story to build an email list you own. With AI on, gear and “where's that from?” questions are answered from your FAQ.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
LINK on a sponsored reel → the product link
Here you go Aisha: occasely.com/l/p9Rd7q — this is the exact one from the video ✨
Scoped to the reel, so the link matches the video. Its clicks are that reel's clicks, which is the number the brand asked for.
CODE → the discount code, and a lead
Hey Rohan 🎁 Here's your code: AISHA15 — 15% off at checkout.
Everyone who asks is marked as a lead, so a brand campaign leaves you with a list of people who wanted the deal, not just a comment count.
Story reply ME → early access, email captured
Love that Sam! What's the best email for the early-access link?
A launch story that builds the one audience Instagram can't throttle. The answer is saved as a lead; the link follows.
“What camera do you use?” → from your FAQ
Sony ZV-E10 with the 10–18mm for the vlogs, and my phone for the quick ones! Full kit list here: occasely.com/l/k1Tl5s
AI DM replies answer from the FAQ and Links entries you wrote, in the language the person used. A question you haven't covered gets your handoff message, not a made-up answer.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
Can I use a different link for each reel?
Yes. Each automation can be scoped to a single post (the one you schedule it with), to up to 50 posts you pick, or to everything. Most creators run one LINK automation per sponsored reel and one general one for everything else.
How do I show a brand the results?
On Growth and Pro every link is a tracked link. Clicks are counted per automation and on each person's timeline, and bots fetching link previews are never counted. Scope an automation to one reel and you get that reel's clicks and the number of people who asked for the code, which is what a brand wants to see.
Will my followers know it's automated?
The reply is your wording with their first name, sent once per comment (Instagram allows one private reply per comment, within 7 days). Most creators write it exactly the way they'd type it. A cooldown stops the same person getting the same link twice in a day.
Does it work on a Creator account?
Yes, Creator and Business accounts both work; a personal account switches over in the app's settings for free. You connect through Instagram's own login screen and approve comments and messaging. Occasely never asks for your password.
What does it cost?
Free runs 2 live automations with plain links and 200 automated messages a month, enough to try LINK on your next reel. Growth at $19/mo counts link clicks, captures emails from story replies and turns on AI replies (500 a month). Pro at $39/mo runs three Instagram accounts and 10,000 messages a month.
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