Product reels that sell in the DMs
Every product reel produces the same comments: “link?”, “price?”, “do you ship to Kolkata?”, “size chart?” Each one is a person a step from buying, and each one that waits an hour is a cart that never opened. Occasely answers them right away. SHOP or LINK sends the product link, CATALOG sends the range, the AI answers shipping and sizing from your policies, and on Growth and Pro everyone who asked can be saved as a lead to follow up with before the 24-hour window closes. Scope an automation to one reel and its clicks tell you which video sells rather than which one got likes.
Instagram Business or Creator account. Official Meta API, no password, free plan with no card.
Coming soon. Instagram automation opens once Meta approves our app for Instagram messaging. It will be part of every plan, not an add-on.
Who it's for
D2C brands whose reels get more “link?” comments than the bio link gets clicks.
Stores with a catalog and a shipping policy that get re-explained in the DMs forty times a day.
Founders who want to know which product reel produced the orders, not just the views.
How it works
Create the post, publish it, and let the replies, the leads and the clicks follow. Four steps, one afternoon.
- Create01
SHOP for the product, CATALOG for the range
Send website link with the product URL and keywords shop, link, buy; Send catalog with your catalog or collection URL and keywords catalog, catalogue, collection. Add Send discount code for sale weeks, which also marks everyone who asks as a lead.
- Publish02
One link per reel
Scope the SHOP automation to the reel it belongs to so the kurta reel sends the kurta link. Schedule the reel in Occasely and attach it from the composer; a Diwali campaign shows its automations on the campaign page.
- Engage03
Link in the DM, question answered in public
SHOP gets the tracked product link as a private reply, with a public “Sent you a DM 💌” if you like. With AI comment replies on, “do you ship to Kolkata?” is answered publicly from your Delivery entry, where the next hundred viewers see it. Complaints go to you, never to the AI.
- Convert04
Follow up with the ones who asked and didn't buy
Clicks are counted per automation and per person. Mark SHOP commenters as leads and the leads list becomes your abandoned-question list: people who wanted the link, filtered by automation and status. Reply from the inbox while the 24-hour window is open, or export the CSV.
What it looks like
Real templates, with the reply rendered the way the customer sees it. Names and links are examples; yours come from your own setup.
SHOP on a product reel → the product link
Here you go Ananya: occasely.com/l/k7Ur2t — the mustard linen kurta, ₹2,450, free shipping above ₹999 ✨
Shop, link and buy all match. Scoped to the reel, so the link always matches the product on screen, and the clicks tell you which reel sells.
CATALOG → the whole range
Sure Rahul! Here's our full collection: occasely.com/l/c4Tg9w — new arrivals are at the top.
Works on comments and DMs alike. Change the link once when the season changes; every reel's automation follows.
“Do you ship to Kolkata?” → a public AI answer
Yes! Kolkata orders arrive in 3–4 working days, free above ₹999. DM us if you'd like the size chart 🙂
From your Delivery entry, posted under the comment. If your knowledge base doesn't cover a city, the AI invites them to DM instead of promising a delivery date.
SALE → the code, and a list of everyone who wanted it
Hey Farah 🎁 Here's your code: FEST15 — 15% off till Sunday, use it at checkout.
Everyone the automation fires for is marked as a lead. After the sale you have the names of everyone who asked for the code, whether they used it or not.
Part of every plan
Engage isn't an add-on. It comes with the same plan that writes and schedules your posts, in USD everywhere, tax handled at checkout.
Free
$0- 1 Instagram account
- 2 live automations
- 200 automated messages a month
- Keyword and story replies
- Leads flagged, no capture questions
- Plain links
Growth
$19/mo- 1 Instagram account
- 10 live automations
- 2,000 automated messages a month
- 500 AI replies a month
- Lead capture, 1,000 leads stored
- Tracked links with click counts
Pro
$39/mo- 3 Instagram accounts
- 50 live automations
- 10,000 automated messages a month
- 3,000 AI replies a month
- Lead capture, unlimited leads stored
- Tracked links with click counts
Limits are Occasely's. Instagram's own rules, one private reply per comment within 7 days and a 24-hour DM window, apply on every plan. Full pricing
Questions
Does it connect to my Shopify or WooCommerce store?
It doesn't need to. Occasely sends any URL, so the product link is your product page and the catalog link is your collection page, and it counts the clicks on them. Orders happen on your store as they do today; what changes is how many people reach it, and from which reel.
What's an “abandoned question”, and how do I follow up?
Someone who commented SHOP and got the link but never clicked, or asked about sizing and went quiet. Mark commenters as leads and they're in the leads list with the post they came from and a status; the inbox shows their thread. You can reply for 24 hours after their last message, which is the window to answer the sizing question and close the sale.
Will the AI promise a delivery date or a discount we don't offer?
No. It answers only from your knowledge base (delivery, returns, sizes, pricing, policies), and any reply containing a price or link you didn't supply is discarded before sending. Complaints about a late or damaged order skip the AI and go to you with a notification.
Can I run different links on different reels?
Yes. An automation runs on every post, on up to 50 you pick, or on the one you schedule it with from Occasely's composer. Most brands run one SHOP automation per product reel and one CATALOG automation across everything.
What does it cost?
Free runs 2 live automations with plain links and 200 automated messages a month, on one Instagram Business or Creator account connected through Instagram's own login. Growth at $19/mo counts link clicks, captures leads and turns on AI comment and DM replies (500 a month), with 10 automations and 2,000 messages. Pro at $39/mo runs three Instagram accounts, 50 automations and 10,000 messages a month, with unlimited leads.
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